DETECTING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant challenge to advertisers and publishers alike. Advertisers lose billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have created sophisticated detection strategies. Th

Banner ads are a prevalent form of online advertising that frequently appear at the sides of web pages. These rectangular advertisements present image-based content to attract target customers. Banner ads are known for their extensive visibility and ability to consistently advertise products or businesses. They often utilize eye-catching designs an